About AFI

Built to make complex portfolios easier to understand.

We help financial institutions see performance and risk more clearly by bringing asset data, market indicators and analytical models into one trusted view.

Our company

Clarity for better financial decisions

Asset Finance Intelligence was founded in 2019 to address a familiar challenge: investment teams had more data than ever, but too little timely insight. Our platform provides a consistent way to monitor diverse assets, identify emerging issues and communicate portfolio performance.

We work with asset managers, lenders, investment teams and financial institutions managing complex portfolios across Europe. Our team combines experience in financial services, data engineering and applied machine learning.

Leadership

Experienced across finance and technology

Our leadership team brings together institutional investment, enterprise technology and operational experience.

Daniel Mercer, Chief Executive Officer

Daniel Mercer

Chief Executive Officer

Daniel has more than 20 years of experience in financial services and enterprise technology. Before founding AFI, he held senior roles in asset management and financial-data businesses, focused on portfolio analytics and institutional investment technology.

Kwame Mensah, Chief Technology Officer

Kwame Mensah

Chief Technology Officer

Kwame leads AFI's technology and data strategy. He has more than 15 years of experience building machine-learning systems, financial-data infrastructure and secure cloud platforms for banking and investment organisations.

Dr. Priya Shah, Chief Financial Officer

Dr. Priya Shah

Chief Financial Officer

Priya oversees finance, operations and corporate strategy. She has held senior finance and investment-planning roles across fintech and financial services, with particular experience in corporate modelling, capital allocation and scaling data-led businesses.

2019 Founded
London Headquarters
Europe Client coverage
B2B Institutional focus